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Celebrating fresh vision and bold creativity, the New Designer 2026 award shines a spotlight on emerging eyewear talent. Open to designers at the start of their careers, or designers who have not gained international recognition just yet, this award recognises innovative design, originality, and the potential to shape the future of eyewear, fashion and functionality.

Recognising outstanding design in women’s eyewear, celebrating style, innovation, and wearability. This category highlights frames that set trends for 2025-2026, empower confidence, and showcase the very best in creativity and craftsmanship. 

Recognising excellence in men’s eyewear design, celebrating style, innovation, and wearability. This category highlights frames that set trends for 2025-2026, combine style, functionality, and innovation to set the standard for modern men’s eyewear.

Honouring standout women’s sunglasses, this award highlights designs that deliver on trend, creativity, and wearability while capturing the spirit of fashion-forward sun protection.

Honouring standout men's sunglasses, this award highlights designs that deliver on trend, creativity, and wearability while capturing the spirit of fashion-forward sun protection.

This award recognises frames designed with universal appeal, celebrating inclusive styles that transcend gender while pushing the boundaries of creativity and design.

Highlighting the pinnacle of craftsmanship and prestige, this award honours eyewear that embodies sophistication, exclusivity, and luxury design, with excellent materials and unique character. Entering criteria is minimum RRP £300.

Recognising the accessories that complete the eyewear experience, from cases and chains to innovative add-ons, this award celebrates creativity, style, and functionality.

Honouring frames designed with children in mind, this award celebrates fun, comfort, durability, and imaginative design for the youngest eyewear wearers who will be proud of their specs.

Celebrating innovation in sustainability, this award recognises frames created with eco-friendly materials, responsible practices, and a commitment to shaping a greener future for eyewear.

Recognising excellence in retail, this award celebrates stores that deliver exceptional customer experience, innovative presentation, and an inspiring eyewear offering that stands out from the crowd.

Shining a light on standout visual merchandising, this award honours practice windows that captivate, inspire, and engage customers through creativity and design.

Celebrating innovation in digital engagement, this award recognises the most creative, impactful, and effective use of social media by an optical practice/retailer in connecting with audiences and building community.